Purpose

• Personal branding - Share my passions and skills. Attract people with similar interests. Develop my personal and professional relationships.
   
• Personal development - Improve my communication and presentation skills. 

Vision (What do I want this site to feel like?)

• Fun - We laugh a lot, and we don't take ourselves too seriously.
   
• Collaborative - All points of view are respected. Readers enjoy giving their opinions and making suggestions. The thoughts of the readers are a welcomed gift to the content providers, and contribute significantly to the quality of this site.
   
• High integrity - We strive for honesty and openness, and we recognize that we're not perfect. Biases and affiliations are freely disclosed. If we don't think a practice, product, or service meets a certain need, we say so. But we go the extra mile to understand what need that practice, product, or service does meet, and express that as well.
   

Mission

• Produce at least 5 high quality instructional videos in sea kayaking by September, 2009. (of track.)

• Form 20 new and significant relationships as a direct result of this web site, and involvement in social media, by September 2009. (May be off track on quantity. Exceeded goal on quality.)